Best-selling Serif titles to be made available in Arabic, Hebrew, Spanish, Italian, Czech, Polish, Russian, Swedish and Dutch

Serif and WinSoft International have today announced that they will be working together to introduce Serif software to new territories across Continental Europe, Eastern Europe, the Middle East, Africa, Asia and Latin America using WinSoft International's globalisation experience and distribution network.

This powerful new partnership helps Serif and WinSoft International reach out to many more consumers looking for high-quality yet inexpensive design and publishing software. Serif’s titles are already available in English, French and German, and this new partnership with WinSoft International will soon also see PagePlus, WebPlus and PhotoPlus available in Arabic, Hebrew, Spanish, Italian, Czech, Polish, Russian, Swedish and Dutch.

“At a time when Serif is continuing to experience sales growth in its core markets, we are very excited to be able to build on this success by expanding our international presence in this way,” says Gary Bates, Serif’s Managing Director. “Collaborating with WinSoft International is a tremendous opportunity. Their expertise, customer base and reputation will play a key role in extending the availability of our product range and generating new business within these territories.

“At WinSoft International, we believe that people worldwide should have access to quality software in their language,” says Kamel Gaddas, WinSoft International CEO. “Our partnership with Serif is the right way to bring an excellent range of affordable design and publishing software to a new market, one for which support of local languages is a must and where WinSoft International has a strong presence.”

With more than 6.5 million customers in 200 countries around the world, Serif’s global recognition has grown due to the excellence and ease of use of its software products. The reputation of its products, market positioning and large international user base provides the potential for authorised distributors such as WinSoft International to enhance their growth and prosperity in the software distribution market.

WinSoft International specialises in two arenas: as both a publisher of its own software applications and as a localiser of international software applications. A software solutions provider specialised in complex scripts and advanced typography, WinSoft International designs, develops, and localises software for emerging markets including Arabic, Hebrew, Greek, Russian and many more complex scripts. One of the few software publishers worldwide that offer a full-range of services from software engineering and localisation to in-country marketing and distribution, WinSoft International is celebrating its 25th anniversary in 2010.

Initially, WinSoft International will distribute English language versions of Serif’s award-winning titles PagePlus, WebPlus, PhotoPlus, DrawPlus, MoviePlus, PagePlus Essentials, WebPlus Essentials, PhotoPlus Essentials and Digital Scrapbook Artist 2 with the additional languages being made available over the next few months and during 2011.

For more information on Serif and its range of products, visit www.serif.com
For more information on WinSoft International and its range of products, visit www.winsoft-international.com

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